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The capacity to handle the media and manage your organisation’s public image is more important today than it has ever been.

CentreStage works with top media experts to provide media skills development that’s practical, fun and experiential. We take your specific learning objectives and design a programme that works for you.

Typically, these may include:

• Handling the media - tips to enable you to respond to media inquiries with aplomb.

• Getting on the front foot with the media, to enable you to initiate positive coverage.

• Preparing yourself for interactions with the media and how to adapt the presentation of your material for use on radio, television, newspapers and magazines.

• Going into media interviews - including live ones - with confidence.

• Remaining composed while standing up to hostile devil's advocate style questioning.

• Managing the media when stories are running against you.

• Learning how the media decides what's news and how journalists formulate interview questions.

These are just some of the techniques we use to make sessions as experiential as possible:

• Practising different approaches in front of the microphone and the camera – giving you practical experience and feedback, as well as the chance to self-appraise by watching a recording of your own performance.

• Mock media conferences - allowing you to take on the role of the journalist and to write it up the way a reporter would.

• Writing a press release and having it reviewed.

• Mock interviews – putting your skills to the test under media-style questioning.